Media Analysis Services
How the media reports on your organisation, its products or services, your competitors and your industry, can have a major impact on your brand, corporate image, your reputation, and your marketing image.
Volume of media coverage does not mean you are necessarily getting your message across. Media articles may not reach your target audience, they may not address key issues, and they may not contain your key messages. They may even be unfavourable.
At 360m we undertake independent and objective analysis of your media coverage, providing you with qualitative as well as quantitative information to support you when planning and evaluating public relations and corporate communication, brand management and reputation.
Independent media analysis can help you:
- Evaluate publicity and PR campaigns showing effectiveness and ROI
- Track and manage issues
- Benchmark against key competitors
- Identify editorial ‘share of voice’
- Gain insights into corporate or brand image and reputation; provide strategic planning information on media, journalists, issues etc
- Identify trends, and much more
With more than 10 years experience providing media content analysis to leading organisations across Australia and New Zealand, 360m is ideally positioned to objectively evaluate your media activities.
What is 360m?
360m is a strategic advisory and analysis firm operating across Australia and New Zealand. What differentiates 360m is our integrated solution, where our 55 strong team makes sense of the issues for our clients by combining public affairs expertise with the total intelligence that detailed news and social media analysis provides. As the only issues management advisory firm in Australia and New Zealand with the ability to monitor and perform its own news and social media analysis, 360m is uniquely positioned to offer clients strategic counsel and communications strategy that is evidence-based, audience focused and tied to its client priorities and outcomes. 360m is part of the Media Monitors Group, Asia Pacific’s leading media intelligence provider spanning news and social media.
Contact your Media Monitors service team to discuss your media analysis needs today or visit the 360m website for more information.