Gain Industry & Competitor Intelligence
Media Monitors can enhance your traditional competitor and industry research channels with our media analysis solutions.
Bringing together intelligence from across our regions
Know your environment
Understanding your competitive environment is a key element of any strategic planning process. An in-depth knowledge of your competitors and the industry in which you operate can create a significant advantage in identifying threats and opportunities. Media Monitors can enhance your traditional research channels with our media analysis solutions.
Giving you complete media coverage
Media Monitors provide our insights through our comprehensive media coverage of geographic and industry-specific publications in the Asia-Pacific region, which enable us to locate the information you need about your competitors and industry.
We are the largest aggregator of print media in Australia and New Zealand and also have access to significant media data in Asia.
In addition, we are the only company comprehensively monitoring radio and TV media throughout ANZ and Asia, including free-to-air and pay television news, current affairs, business and lifestyle programming.We also monitor online news content, including blogs.
| Understanding your competitive environment is a key element of any strategic planning process. We help you identify that environment with relevant insight. |
Delivering competitive insights
Our systems and dedicated account management team are specialised in the media in relation to your industry, and can offer valuable insight, filtering content so that you only receive media that is relevant and which helps you evaluate your industry, specifically:
- your organisation compared with other organisations in your industry
- which organisations’ messages are penetrating
- which issues are being discussed
- which journalists are involved and what are their views.
Our insights assist you in gaining insight into your competitors’ activities, evaluating your performance and planning future media strategies.
Talk to us
Contact your local office to discuss your media needs today.