At Media Monitors we are passionate about media and helping organisations navigate the changing media landscape. Our team of media experts and consultants develop insightful industry white papers to help you stay a step ahead.
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Media Monitors analysed the coverage of six major New Zealand corporations and two prominent politicians over one week of news in March 2010 to provide an assessment of the difference between news website coverage and newspaper coverage in New Zealand, predominantly in the areas of commercial and political news. Our aim was to provide a snapshot of how much content across these areas is shared between the major metropolitan newspapers and their online properties and how much is unique to either the print version or the online version.
Comparison of print and online content in New Zealand's metropolitan media (211kb)
Media analysis is widely used, but is often subjective and lacking research rigour. This paper, by an expert in media content analysis, explains Best Practice approaches and methods for analysing media coverage quantitatively and qualitatively with objectivity and reliability.
Media Analysis: Best Practice Approaches & Methods (259kb)
This paper is Chapter 18 from Jim Macnamara’s Public Relations Handbook, reviewed by The Measurement Standard in the US as “one of the most comprehensive guides to measurement ever written”. It reviews extensive research in relation to measuring PR and explains in detail a range of Best Practice approaches and methods.
How to Measure PR: A Comprehensive Guide - White Paper (722kb)
Social media are described as “the 21st century media revolution.”
Social media is increasingly discussed as well as continuing to impact brands, product sales and reputations. Today, organisations need to monitor and analyse social media. This paper explains how to be on top of social media relevant to your interests.
Social Media Monitoring and Analysis - White Paper (328kb)
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Even though we live in a world full of exciting changes, we're faced with research that hinders d ...
