As a committee member of AMEC (the International Association for Measurement and Evaluation of Communication) I’m pleased to announce that after much hard work, three leading international communications groups have formed a new coalition to define, develop and promote industry-leading standards for social media measurement around the world.
The coalition aligns top communications research and measurement consultants from AMEC, the Council of PR Firms (CPRF) and the Institute for Public Relations (IPR) and aims to build on initiatives by the three associations, including community discussion at conferences held over the past 18 months in Barcelona, Portsmouth, London, Miami, Lisbon and Philadelphia.
The aim is to provide much needed expert guidance for clients to navigate the changing media landscape using data based on sound social science and widely accepted methodologies - bypassing proprietary barriers to map out standards based on a broad industry perspective that address key social media measurement challenges, such as content sourcing, influence, sentiment, engagement and ROI.
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