Measurement: Impact, trends and developments

Maintaining relevant metrics for business in conjunction with developments in communications, technology and consumer behaviour.

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What’s the Australian obsession with Twitter?

  • Posted by: Callum Feasby, Brandtology
  • Posted in: Measurement: Impact, trends and developments
  • When: 06.10.2011 at 10:00 AM
  • Viewed: 172

Learn more about the evolution of Social Media Metrics since Brandtology began.

Global coalition to establish standardised international social media measurement

  • Posted by: John Croll
  • Posted in: Measurement: Impact, trends and developments
  • When: 05.10.2011 at 9:00 AM
  • Viewed: 148

The International Association for Measurement and Evaluation of Communication (AMEC) and two other leading industry bodies form global coalition to standardise international social media measurem ...

Brandtology: Social Media Metrics

  • Posted by: Erwin Seah
  • Posted in: Measurement: Impact, trends and developments
  • When: 27.07.2011 at 10:00 AM
  • Viewed: 387

Learn more about the evolution of Social Media Metrics since Brandtology began.

Business views media measurement as vital

  • Posted by: John Croll
  • Posted in: Measurement: Impact, trends and developments
  • When: 17.05.2011 at 7:00 AM
  • Viewed: 425

Research from the the International Association for Measurement and Evaluation of Communication (AMEC) confirms business views media measurement as vital.

The future of media in APAC

  • Posted by: John Croll
  • Posted in: Measurement: Impact, trends and developments
  • When: 15.09.2010 at 10:30 AM
  • Viewed: 1432

What is the real state of play, and how rapid is the transformation across tradtional and new media channels?