Media Monitors launches 360m
Media Monitors Group launches Australia’s first integrated media analysis and issues management advisory firm
In response to client demand, the Media Monitors Group has launched 360m, a new standalone advisory firm that makes sense of the issues for clients by integrating expert public affairs counsel with rigorous news and social media analysis.
Led by Ian Kortlang, one of Australia and New Zealand’s most experienced public affairs strategists, and incorporating the region’s largest and most comprehensive media analysis operation, 360m is uniquely positioned to provide strategic counsel that is evidence based, audience focused and tied to client priorities and outcomes.
John Croll, Media Monitors Group chief executive officer, said: “In the 10 years since Media Monitors first offered media content analysis, demand for deeper insights and highly accurate media measurement has grown rapidly, and the emergence of social media has only fuelled this demand.
“Clients across Australia and New Zealand have increasingly told us they want us to go further to provide recommendation and advice as well as our traditional strength in information and analysis. The creation of 360m delivers this, and builds on our acquisition earlier this year of a majority interest in Asia Pacific’s leading social and online media intelligence provider, Brandtology.”
Ian Kortlang, 360m chief executive, said: “As our brand suggests, what differentiates 360m is that we offer an integrated solution for clients. Today’s 24 hour news cycle and the catalyst effect of social media on the speed and spread of issues means that business and government increasingly want a single source for insights and advice.
“The 360m team is that single source, able to utilise its expertise across public affairs and news and social media to deliver for our clients.”
View the website at www.360m.com.au.
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For media enquiries contact:
Ian Kortlang
360m chief executive
M: +61 413 946 712
E: ian.kortlang@360m.com.au
Tw: @kortlang